SAP CX

Power smarter growth by transforming every customer interaction into a seamless, value-driven experience! Unite your business processes end to end with customer experience solutions from SAP.

Your customers are the driving force behind your success. They shape your brand, fuel your growth, and directly impact your bottom line. In today’s experience-driven world, your ability to meet — and exceed — their expectations is what sets you apart.

Modern customers expect more:

• They choose brands that align with their values.

• They want full control over their data – and expect you to use it wisely.

• They demand personalized, hassle-free interactions, whenever and however they choose.

1. Departmental silos

Marketing, sales, service, and commerce often run their own CX programs — successfully, but separately. The result? Fragmented experiences that feel inconsistent to customers and lack a unified brand voice.

2. Disconnected data

When customer data lives in isolated systems, it’s nearly impossible to get the full picture. This hinders personalization, slows response times, and makes it difficult to identify and engage your most valuable customers.

3. Mismatched tech stacks

To truly transform customer experience, businesses need cross-functional leadership. IT leaders are in a unique position to break down silos and unify systems. By partnering with marketing, sales, commerce, and service teams, IT can:

• Create a single, cohesive view of customer data

• Enable seamless engagement across all touchpoints

Turn CX into a strategic growth lever

Commerce

Grow profitably with agile, intelligent, and scalable e-commerce.
SAP Commerce Cloud empowers B2C and B2B brands to deliver personalized, connected shopping experiences across every channel.

• Align commerce with supply chain, pricing, and inventory

• Gain real-time insights to optimize every transaction

• Scale quickly while staying flexible

Marketing

Deliver personalized omnichannel campaigns that convert.
With SAP Emarsys, you’ll automate and optimize every customer touchpoint using AI-driven insights.

• Orchestrate personalized campaigns at scale

• Turn data into action with built-in analytics

• Drive engagement across email, SMS, web, and more

Customer Data

Use data you can trust to build loyalty and simplify compliance.
SAP Customer Data Cloud helps you centralize and activate consent-based customer profiles.

• Build a full, compliant customer view

• Improve onboarding and authentication

• Connect identity data with backend systems for smarter decisions

Customer Service

Make service your competitive edge.
SAP Service Cloud unifies your service channels to deliver fast, informed support.

• Resolve issues quickly with AI-powered insights

• Connect service to the rest of your business

• Scale effortlessly with a composable platform

Sales

Empower your sales team with intelligence, not guesswork.
SAP Sales Cloud helps your reps focus on what matters: selling.

• Prioritize leads with real-time data

• Deliver personalized pitches backed by insight

• Best means of search and navigation, including parametric search, prompts when entering keywords and search engine marketing.

• Powerful integrated means of personalization that provide relevant content that serves the interests of the target audience.

• Vouchers, recommendations and promotions of products increase the efficiency of advertising campaigns and cross-selling.

• Special means and, in particular, the integration with the most popular social networks such as Facebook, Twitter, Google+ and Pinterest, can increase brand awareness and site traffic and strengthen customer loyalty.

• Customer Ratings and Reviews, which allows taking into account the opinion of "collective intelligence" and increase rankings in the results of search queries.

• Integrated customer service not only speeds up the solution to the Buyer problems, but also transforms the service department into another distribution channel.

• +5x revenue from email — Puma (B2C Retail)

• 3x profit growth in 3 years — OnlineMetals.com (Automotive)

• 30-min order-to-pickup time — ELKJOP (B2B Retail, High Tech)

• 50,000 orders digitized per year — Hoffmans (Consumer Goods)

Let’s build a CX strategy that adapts to change, connects every team, and puts your customers at the core of everything you do.

Discover SAP Customer Experience.